Foreigners do not Like Russia –
Russia’s New Economy
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Foreigners do not like Russia. Russia should stop relying on them so heavily. Not because of nationalistic reasons. Because of realistic ones. It is not realistic to expect foreign institutions and lenders (such as the IMF) to provide Russia with another 45 billion roubles. It was the IMF that de-monetized the Russian economy. Its outlandish demands to limit the money supply reduced the amount of roubles in circulation to a dangerous, life-threatening, level (15% of GDP). The result was an unprecedented barter economy (more than 75% of all transactions) and a collapse of the popular trust in the rouble.
There has never been a post-communist “Russian Economy”. There was a “Moscow Economy” and a “Rest of Russia Economy”. The first was a bubble of consumption, novelty seeking, vanity and financial assets. The “crisis” in August was merely the bursting of the MUSCOVITE bubble. How come I consider this to be good for Russia?
First, it will weed out the weak economic players. Shady companies, the manufacturers of shoddy goods, financial leeches and parasites– all will vanish together with easy, corrupt and criminal money. Foreign firms, which came over to ride the wave of unbridled consumerism and to make a quick buck, will go home. The export revenues of oligarchs and robber barons will revert back to the nation. In time, their inefficient and corrupt fiefdoms and monopolies will crumble. They may even begin to pay taxes.
Multinationals committed to the still promising Russian market will not go away. They will invest more and provide even more credits to local suppliers and partners. They will hire good staff, reduce costs and finally acknowledge the existence of life (and markets) outside Moscow. The crisis in Moscow is blessing for the rest of Russia, as has often been the case in history.
This is also the chance of domestic industry and services. With unemployment up, wage costs are down by half. So are rent and security costs and other overhead. Many good people are available today at a reasonable price. Companies have rationalized, cut the fat, fired unneeded people, become lean and mean. They are fast becoming competitive in their own markets and, later on, perhaps, in export markets.
Additionally, imports are down by 45%. Domestic firms face much less competition, on the one hand, and less choosy clients, on the other hand. This is their chance to capture market share. Russian businesses are used to operating without a banking system, or in hyperinflation. Foreigners are not. Shops will prefer to stock cheaper domestically produced goods. Both product quality and the attention to the consumer’s needs and demands need to improve. But the prize is enormous: control of the Russian market.
But is there a Russian market? This is the only cloud in the silver
lining. Russia is being regionalized, broken down. The movement of both
people and goods is gradually restricted. The fragmentation of a hitherto
unified market is detrimental. This is the real risk facing Russia. Whatever
the POLITICAL arrangements – the economy must remain united. The various
oblasts, mini-states and fiefdoms are simply not economically viable on